It was time to get up to date with French time by shaking up the traditional vision of watchmaking! watchesis the story of 3 Breton friends who decided to shake up French watchmaking with watches using top-of-the-range materials, aesthetically pleasing, conscientious and at a fair and justified price.

One summer evening in 2014, Erwan, Jeff and Jeremy set out to conquer the most demanding wrists by offering French automatic watch models, as well as a limited and personalized range for the French armed forces.